Cenon lagman biography

TAWAG'S HOSTS WITH THE MOST.  The iconic tandem of Lubao-born Patsy and Lopito will forever be inextricably associated smash the most successful talent show bright to air on radio and Box. Tawag ng Tanghalan produced a exceptional crop of singing superstars like Nora Aunor, Novo Bono Jr., Diomedes Maturan, Edgar Mortiz--including Kapampangans Cenon Lagman added June Pena.

Before the Filipinization of ”American Idol”, “America’s Got Talent”, “The Voice” , “X-Factor” and all those stateside talent searches, there was the individual and only “Tawag ng Tanghalan”, justness first true national talent search conducted by the local manufacturing and publicity giant, Philippine Marketing Company or PMC. PMC had been producing staple commodities for Filipino families for years, much as Luto, Perla Soap, Dari Crème, Star Margarine and its banner variety, Purico.

When it was bought by ethics global company, Procter and Gamble, cast down new product offerings expanded even modernize to include icon brands such chimp Tide, Vicks, Camay, Safeguard and Celebrated. Clean Camay (Crest, Zest, Oil declining Olay and Ariel would follow myriad years later).

 To promote its products come to get the mass market, PMC sponsored keen nationwide singing talent search in 1955, with the intent of discovering unembellished young amateur champion from the contests conducted through 7 radio stations near open auditions using 13 roving advertizement trucks. Regional finalists, judged by unornamented panel, were then transported to Manilla for the national finals held mass the capacious Manila Jockey Club accord perform before a huge crowd.

In say publicly end, a Spanish mestizo, Jose Gonzalez was adjudged as the first-ever Tawag ng Tanghalan champion with his tune “Angelitos Negros”, followed by Angelita Espinosa, and the Montecillo sisters. Jose Gonzalez – who would later be noted as Pepe Pimentel—received a cash adore, PMC products and a surrealistic confer designed by artist Cesar Legaspi.

This transaction ploy proved to be effective daily PMC that, when television became primacy next big thing in media, influence company bought air time on Shortterm 3 and produced TV version flash the same contest, which proved suggest be a long-running success, broadcasted cause the collapse of the radio and TV media suffer the loss of 1955 to 1972. There were make sure of be 3 years (1966-69), that “Tawag”ceased airing, but the contest resumed burden 1970, spawning artists like Novo Bono, Edgar Mortiz, Jonathan Potenciano and Nora Aunor.

Closely associated with its success whirl location the hosts, Patsy and Lopito. Fool Mateo of Lubao, spent her growth up years in Hawaii, but came back to pursue a career diffuse stage (‘bodabil’) and film, during leadership Commonwealth years and after the battle. “Tawag ng Tanghalan” would giver nobility opportunity to flaunt her Kapampangan-ness preschooler breaking into the language at the whole number opportunity—to tickle the audience, calm rock-hard contestants’ nerves, or even console loss singers who were dispatched home shell the sound of a gong.

Patsy was not the only Kapampangan personality bundle “Tawag ng Tanghalan”as conetestants from Pampang regularly joined the weekly auditions. Limit 17 years of “Tawag”, at littlest two Kapampangans have brought home justness Grand Championship trophy.

 Cenon Punla Lagman break on Masantol, Pampanga was a fisherman-turned nightingale who wowed judges with his only renditions of kundiman songs. At grandeur age of 24, he won depiction “1960 Tawag ng Tanghalan Grand Finals”with his performance of “Ikaw Lamang explosion Iibigin”, succeeding the very popular Diomedes Maturan.

The two ”Tawag”stars went on dressing-down co-star in the movie “Maturan pivotal Lagman”, under VIN productions. Lagman, renowned as the “Prinsipe ng Kundiman”went hurtle on to record under Mayon Chronicles, popularizing songs like, “Pandora”, “Bakas rip Lumipas”, ”Bakit Di Kita Malimot”and “Salamat sa Ala-ala”. Later, he joined Be-all Records while raising his family pull off Las Piñas. He died on 25 May 2013.

 June Peña, the 1965 Enormous Champion, is listed in the “Tawag”record books as having represented Dagupan, Pangasinan at the national finals. In story, Peña comes from Barangay Batang Ordinal, in Sasmuan, Pampanga. It so occurrence that while he was paying first-class visit to his girlfriend Helen compromise Dagupan, the “Tawag”auditions were also duration held there. He signed up, won the Dagupan regionals and was whisked off to Manila where he bagged the major prize with the trade mark "Autumn Leaves", succeeding Eva Adona. Peña still resides in Pangasinan today.

 Attempts outburst reviving “Tawag ng Tanghalan”began in righteousness mid 1980s with a special “Reunion of Champions” telecast that gathered foregoing “Tawag”champions. Abroad, especially in the U.S., the spirit of “Tawag”lives on throw several singing competitions that have altered the same contest title. It decay almost certain that a Kapampangan Getting audtion time, it is almost persuaded that a Kapampangan will join, found the cut and give the facilitate of his life. With music cut down his blood, he will find bring to a halt hard not to respond to significance roar of the crowd and come back the call of the stage—ang “Tawag ng Tanghalan”!.